Bob Serata is a 50-year resident of St Petersburg, who has served the downtown community at Bernie's & Son Jewelers since 1977. A pre-med student, Bob's career took a turn when his father asked him to begin the family business. Bob’s father Bernie had been an upscale jeweler since 1957, developing a stellar reputation. Bob began merchandising, repairs and custom jewelry design as well, developing a keen eye and an instinct for finding just the right piece for his customers. Though located at Ovation, St Petersburg's newest luxury high rise on Beach Drive, Bob is able to keep prices low by owning his store outright.
In addition to fine jewelry, Bob has an interest in fishing, boating, SCUBA, triathalons and giving to the community. Bob supports many area charities, such as All Children's Hospital, Metropolitan Ministries, St Petersburg Museum of History and animal-related charities. He lives in Pinellas county, with his wife of 33 years and three children. Bernie's & Son is pet friendly and encourages you to stop in with your best friend while shopping on Beach Drive.
A truly unique store, Bernie's & Son Jewelers considers repeat business the greatest compliment of all. Stop in to browse some of St Petersburg's finest jewelry for yourself, or to find a perfect holiday gift!